Review request templates: email and text examples you can copy

How to use these templates

Replace the parts in brackets. Keep the wording close to how you really talk. Send the same template to every customer: it keeps you consistent and within Google's rules.

Review request email templates

Review request text message templates

Keep texts short, and include an opt-out in the first message you send.

Google review request templates by industry

How to personalize any template

Templates are a starting point. The details that raise response are the ones only you know: the customer's first name, the job you did, the day you did it, and the name of the person who did the work. Swap in at least two of those in every message.

• Name: 'Hi Sarah' beats 'Hi there'.
• Job: 'the water heater install' beats 'your service'.
• Person: '— Tony, your technician' beats 'The team'.

Template mistakes to avoid

• Asking for 'five stars' instead of an honest review.
• Long paragraphs that hide the link.
• Sending your website or Facebook page instead of the Google review form.
• Leaving out an opt-out line in text messages.
• Sending the same message three or four times.

Follow-up template

Send one reminder three to five days later, only to people who didn't click the first time.

Testing which template works best

Change one thing at a time — the first line, the sign-off, or the send time — and compare clicks over a few weeks. Small wording changes often matter less than timing, so test sending within an hour of the job against sending the next morning.

Adapting a template to your industry

A template is a starting point. The message works best when it mentions the specific job in the customer's own words. Here is how the same template changes across a few industries we work with:

• Plumbing: "Hi James, thanks for having us out to fix the leak today. If you have a minute, an honest Google review would really help our small team."
• Salon: "Hi Emma, loved working on your color today! If you're happy with it, an honest Google review would really help our salon."
• Real estate: "Hi Mark and Ana, I hope the new house already feels like home! If you have a minute, an honest Google review would mean a lot to me."
• Restaurant: "Hi Tom, thanks for dining with us tonight! If you enjoyed it, an honest Google review would really help our little restaurant."
• Auto repair: "Hi Jen, thanks for bringing your car to us. If you're happy with the repair, an honest Google review would really help our shop."

Who should the message come from?

Sign the message with a real person: the technician, stylist, agent or owner the customer actually met. Customers respond to people, not company names. If several staff work on a job, use the person who spent the most time with the customer, or the owner.

Keep the sender name the same for the first message and the reminder, so the customer recognizes the follow-up.

Text message rules to keep in mind

Texting customers needs their permission, usually given when they book or pay. The first message should say who you are and how to opt out, for example "Reply STOP to opt out." Send texts during normal hours in the customer's time zone, not late at night or early in the morning. Business texting in the US also needs carrier registration before messages are delivered reliably.

Emails need your business name, a postal address and an unsubscribe link. These are small details, but leaving them out can get your messages filtered as spam.

Common mistakes when using templates

• Sending the exact same words to every customer, even when the job was different.
• Adding a discount or gift for leaving a review. Google does not allow it.
• Asking only for five stars. Ask for an honest review.
• Putting more than one link in the message. One link, straight to your review form.
• Writing a long paragraph. Two or three short sentences get read; long ones get skipped.

Asking for a review: dos and don'ts

• Do send it within a day of the job.
• Do use a direct review link.
• Don't promise anything in return.
• Don't change the message based on whether you think they're happy.
• Don't send more than one reminder.