Ask & Get Reviews · Free tools

Google Profile Scorecard

15 practical checks. 100 possible points. A clear next step for your business, based on what you confirm about your Google profile.

01 · Foundations

40 points
Profile claimed and verified · 8 pts

Check verification and owner access while signed into your Google Business Profile.

Real-world business name · 6 pts

Match the name on your signage and website; remove added keywords.

Accurate primary and relevant secondary categories · 8 pts

Choose a specific primary category. Add secondary categories only when they describe your actual business.

Correct address or service areas · 6 pts

Check the map pin and service areas. Hide your address if customers do not visit it.

Working phone number and website · 6 pts

Call the listed number and open the website link to confirm both work.

Current regular and holiday hours · 6 pts

Check regular hours and add special hours for upcoming holidays where applicable.

02 · Trust signals

35 points
10 or more genuine photos added in the last 3 months · 8 pts

Add recent photos of your team, location or work. This is our checklist benchmark, not a Google requirement.

Every review has a thoughtful reply · 9 pts

Reply to positive and critical reviews without sharing private customer information.

Services or menu filled in · 6 pts

List actual services or menu items using the fields available for your category.

Business description in your own words · 6 pts

Describe what you do factually, without links, promotions or unsupported claims.

Helpful answers to common customer questions · 6 pts

Answer genuine Q&A if available. If unavailable, mark not checked and put helpful answers on your website.

03 · Staying active

25 points
An authentic review in the last 30 days · 8 pts

Establish a consistent invitation routine. Never buy reviews or offer rewards.

Every eligible customer gets the same review invitation · 9 pts

Invite customers equally after completed work, without incentives or filtering by satisfaction.

A useful profile update in the last 7 days · 5 pts

Publish a relevant update. Weekly posting is our routine benchmark, not a ranking guarantee.

Direct review link saved and ready to share · 3 pts

Copy the link from Ask for reviews in Google and save it with your message templates.

Keep a printable scorecard

Get the free two-page checklist for your next profile check. Your live score stays available without an email.

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A practical profile check, not a ranking promise

Your confirmed points update as you mark each item. Open your Google profile alongside this page and check the details before answering. Leave anything you cannot verify as Not checked; the possible range makes that uncertainty visible.

Start with ownership, name, categories and contact details. Follow our Google Business Profile setup guide for access and verification, then use the optimization guide for ongoing improvements. You can also create a direct review link for consistent customer invitations.

Only use categories that accurately describe your business. Some fields vary by business type or Google availability. See Google's business representation guidelines before making changes.

Questions

Does this inspect my Google profile automatically?

No. The score comes from your answers to 15 checks. No Google connection or live inspection is performed.

How is the score calculated?

Complete checks earn their listed points, totaling 100. Needs work and Not checked earn no confirmed points. Unchecked points appear in the possible score range.

Is this a Google ranking score?

No. These are Ask & Get Reviews checklist weights, not Google's ranking formula. Photo counts, review recency and weekly updates are routine benchmarks, not Google requirements or ranking guarantees.

Do I need to enter an email?

No email is needed to calculate your score or save your results. Email is optional for the printable checklist.

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Questions? Email support@askandgetreviews.com.